Drift Supply Boosts ROI and Content Velocity with Hypeify Specialists

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The Challenge: Efficiently Scaling Ad Spend and Content

Drift Supply, a rapidly growing DTC Ecommerce company, struggled to scale paid advertising and produce high-volume, engaging content without ballooning costs. Jordan Malik, Founder & CEO, needed specialized expertise to optimize ad spend and create compelling visuals and copy, finding traditional hiring slow and expensive.

"Our growth is tied to reaching new customers and keeping them engaged," explains Jordan. "We needed to fuel ad campaigns and consistently deliver fresh content, but finding affordable talent was a huge hurdle."

Drift Supply sought:

• Optimized Ad Performance: Improved Return on Ad Spend (ROAS) from paid campaigns.
• High-Volume Content Creation: Consistent production of creative assets and copy.
• Cost-Effectiveness: Scalable solutions with significant savings.
• Seamless Integration: Specialists who quickly understood their brand and workflows.

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The Solution: Empowering Drift Supply with Hypeify Specialists

Jordan Malik partnered with Hypeify, known for fully-managed marketing specialists from Latin America. Hypeify's "marketing firepower" model aligned with Drift Supply's need for agile support.

After a detailed discovery call, Hypeify presented curated specialists. Drift Supply chose a full-time Hypeify specialist with strong growth marketing and creative production experience.

"The transition was incredibly smooth," Jordan notes. "Hypeify managed onboarding, and our specialist quickly became an integral part of our operations, like adding a senior team member overnight."

The Hypeify specialist immediately took charge of crucial marketing functions:

• Growth Marketing: Planning, launching, and optimizing paid campaigns (Meta, Google Ads) to improve ROAS and customer acquisition.
• Creative Production: Developing visual assets (images, videos) and ad copy for campaigns and product launches, ensuring brand consistency.
• Email Marketing Support: Assisting with segmentation and automation for post-purchase flows and promotions.

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The Results: Enhanced ROAS and Streamlined Content

The collaboration with Hypeify delivered significant, measurable benefits:

• Improved Return on Ad Spend (ROAS): Optimization efforts led to a 1.5x increase in ROAS within three months.
• Accelerated Content Velocity: Dedicated creative support increased content output by 2x, allowing more frequent showcases.
• Significant Cost Savings: Hypeify's model provided an estimated 65% cost savings versus in-house hiring.
• Enhanced Team Focus: Jordan's team shifted to strategic planning, leveraging the Hypeify specialist for operational excellence.

"Hypeify has been instrumental in our recent growth surge," affirms Jordan Malik. "Their specialist brought immediate value, helping us spend smarter on ads and keep our content fresh. It's the marketing firepower we needed without the typical overhead. We're now able to scale with confidence."

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Conclusion: A Strategic Partnership for E-commerce Success

Drift Supply's partnership with Hypeify demonstrates how DTC Ecommerce brands can overcome scaling challenges with specialized, cost-effective marketing talent. By integrating a Hypeify specialist, Drift Supply optimized ad performance and content production, achieving significant operational efficiencies. Hypeify's fully-managed service, deep marketing expertise, and access to top Latin American talent proved ideal for a dynamic e-commerce company focused on rapid, sustainable growth.

Drift Supply continues to expand, empowered by Hypeify's consistent marketing support, allowing Jordan and his team to "get back to building" their brand while Hypeify's specialists "bring the hype."