How Drift Supply Scaled Smarter (and Stayed Sane) with Hypeify’s Marketing Assistant

Drift Supply is a fast-growing DTC brand based in Austin, Texas, known for premium everyday essentials and a modern approach to retail. With orders picking up and product launches on the calendar, founder and CEO Jordan Malik found himself buried in the marketing grind—while trying to lead the business.

“I was juggling product, fulfillment, customer service, and somehow still trying to post to Instagram, build emails, and run promos,” Jordan says. “I was spending more time in Canva than in growth strategy.”

It was clear: he needed help—but not just any help.

He needed a reliable marketing assistant who could understand the DTC space, handle the daily details, and let him focus on the bigger picture.

That’s when he discovered Hypeify.

From Burnout to Bandwidth

Within days of reaching out, Jordan was matched with a fully trained Hypeify marketing assistant experienced in ecommerce workflows and tools like Klaviyo, Canva, and Shopify.

“My Hypeify assistant handles the daily marketing grind so I can focus on scaling,” Jordan says. “It’s like having a second brain—without the burnout.”

The assistant jumped in quickly—scheduling email campaigns, posting to socials, prepping influencer lists, and keeping promo calendars organized. For Jordan, it was instant relief.

Marketing Support That Actually Moves the Needle

Unlike freelancers who need constant direction or general VAs who aren’t marketing-savvy, Jordan’s Hypeify assistant came ready to roll.

From repurposing TikToks into IG Reels to launching post-purchase flows in Klaviyo, the assistant worked like a true team member—not just a task-taker.

“I wasn’t looking for someone to just follow orders,” Jordan explains. “I needed someone who understood what we were trying to build—and could take initiative.”

The result? More consistency in marketing, better campaign execution, and more headspace for Jordan to focus on scaling his brand.

No Overhead, No Hiring Headaches

One of the biggest perks for Jordan was not having to manage the backend. With Hypeify, the assistant is fully managed—Hypeify handles onboarding, coaching, payroll, and support.

“It’s like getting the benefits of a full-time hire—without the overhead,” Jordan says. “And the flexibility is huge for a growing brand.”

Drift Supply started with a part-time assistant and now uses them for a full 40 hours per week as the brand grows and marketing demands increase.

Built for the Hustle of Ecommerce

The ecommerce world moves fast—and Jordan needed a support system that could keep up. With a Hypeify assistant trained in ecommerce marketing best practices, he gained a teammate who understands how to plan, pivot, and execute at DTC speed.

“They know how to manage a calendar, prep a drop, and get content live without a million check-ins,” Jordan says. “That’s gold when you’re building something big.”

Looking Ahead

As Drift Supply expands into new markets and channels, Jordan sees Hypeify as a long-term growth partner—not just a short-term fix.

“Hypeify gave me the bandwidth I needed to stay in founder mode. I’d recommend it to any ecommerce entrepreneur who’s trying to grow without burning out.”