How BrightLayer Scaled Smarter with Hypeify’s Marketing Assistant Support

BrightLayer is a fast-growing B2B SaaS company based in San Francisco, focused on helping mid-market businesses automate their operations. Like many early-stage startups, the team was lean, scrappy—and overloaded.

Samantha Reyes, VP of Marketing, was wearing multiple hats and juggling everything from campaign planning to copy approvals. Her small team had vision, but execution was starting to slip through the cracks.

“We had strategy, ideas, and deadlines—but not enough hands to keep up,” Samantha explains. “And we were starting to feel the pressure across content, emails, and reporting.”

With no time to manage freelancers or go through a long hiring process, Samantha needed a flexible solution that could plug in fast and help her team operate with more consistency and less stress.

That’s when she found Hypeify.

Jumping In Fast and Adding Structure

Within one week of signing up, BrightLayer was matched with a Hypeify marketing assistant trained in SaaS tools and workflows. From day one, the assistant hit the ground running—getting familiar with BrightLayer’s tone, systems, and backlog of work.

“Our Hypeify assistant jumped in fast, handled the chaos, and brought real structure to our marketing team,” Samantha says. “Total relief for a lean team like ours.”

The assistant started managing email campaigns in HubSpot, cleaning up CRM tags, scheduling social posts, and helping prep performance reports—freeing up Samantha to focus on strategy and cross-functional collaboration.

Making Execution Easier for a Small Team

For Samantha, the biggest benefit wasn’t just the time savings—it was knowing that execution wouldn’t fall apart when things got busy.

“When you’re running lean, you can’t afford to drop the ball on marketing ops. Our assistant keeps everything on track—from campaigns to content workflows—without needing daily hand-holding.”

From publishing blog posts and repurposing content to pulling weekly analytics, the assistant became a true extension of the BrightLayer marketing team.

A Flexible, Scalable Solution

BrightLayer started with a part-time assistant and upgraded to full-time within the first month. As Samantha puts it, “Once we saw how much they could handle, it was a no-brainer to scale up.”

With Hypeify’s flexible billing and fully managed support, BrightLayer didn’t have to worry about payroll, onboarding, or coaching. That made the process fast, low-lift, and founder-friendly.

“Honestly, it felt like magic. I didn’t have to train from scratch or micromanage. Our assistant came prepared and got things done.”

Looking Ahead

As BrightLayer continues to grow, Hypeify remains part of the core strategy to scale efficiently without overhiring too soon. Samantha sees the assistant as a long-term asset—not a temporary fix.

“I’d recommend Hypeify to any marketing leader who needs execution support they can actually rely on. It’s not a VA—it’s a marketing teammate.”